On page SEO techniques are useful for optimizing content for specific keywords within a single post. Before giving some tricks it’s important to ensure that your site is responsive, most visitors from search engines spend lots of time on your site and create good content. So here are a few on page optimization techniques that you should consider while optimizing your content.
1. Use attractive title
The post title is one of the essential SEO factors because the more appealing and optimized it looks the more people will want to click on it. And generally, the more clicks your post receives, the higher your ranking. Try to add the target keywords or phrases at the start of the title or at least somewhere within the title. Never use the keyword more than twice in your title because it will not make your article rank higher. In fact, you will do more harm to your ranking than you think. And that is not all, ensure that the title doesn’t contain more than sixty characters.
2. Check URL structure
Ensuring that your URL is correctly displayed is vital on page metric. Again, never forget to include your target phrase in the URL and keep away from special characters like symbols or commas within the URL. Make use of dashes to separate the strings in your URL structure.
3. Utilize heading tags
Heading tags will help you highlight several titles and important points. One title tag is enough, but if you are looking to break down your content into many sections, then you should consider using others.
4. Check keyword density
For you to get a higher ranking, it’s important to maintain your keyword density at around 1.5% with a blend of LSI keywords. There is no magic formula for using keywords. However, SEO experts recommend that you use it once in the first and closing paragraph where it makes sense.
5. Add meta tags
Include a unique and relevant meta decrip[tion in each post. Again, make sure that you use your target phrase or keyword in the meta description without spamming it. You need to come up with user-friendly meta descriptions that are reasonable and relevant to your post. While some search engines don’t care about meta tags, others may still mind a little.
6. Use images
Optimizing images helps a lot when it comes to generating traffic from image searches. Keywords included in the picture title will contribute to making your post more targeted and focused. Images engage users and the more they are involved, the higher their chances of spending more time on your site. However, you should note that bigger images will reduce the speed of your website and have an unresponsive site will reduce your google ranking.
7. Check word count
Blog posts with few words usually don’t rank well on search engines. The key reason is that users seem to find them less informative. SEO experts recommend that your blog posts should be at least 500 words. Moreover, they should be well researched to provide enough information.
8. Write engaging content
Your content must be engaging. Period. If you are working to get a higher ranking with low-quality content, you are preparing for failure. Learn how to engage your audience to get the most out of your blog post.