In any successful business, marketing is one of the most effective pillars by which it runs. As a matter of fact, without it, there is no business going on. Every successful entrepreneur will tell you that the only way they made it was through marketing. Thanks to resourceful blogs and testimony of skilled entrepreneurs, our eyes have been opened to the fact that there is so much more to marketing than just the word itself.
There is a reason we see all those advertisements on the television or read about them on the local dailies. These are entrepreneurs just trying to maximize on every opportunity within their grasp. You can bear me witness to all the sometimes irritating adverts that pop up on the screen of your computer as you try to work. There is one method of marketing that we are not all too familiar with, and that is email marketing.
As the name suggests, this is the use of electronic mail to send adverts to clients that you are already working with or would-be clients. Most entrepreneurs are turning to this method of marketing due to some factors that have proven useful to both parties, the consumer and the producer.
When most working-class citizens arrive at their places of work, the very first thing that they do is to check their emails for any new developments. In the process, they are brought into the light of a new product or brand that they might be only too eager to try out.
How to effectively carry out email marketing
However viable it has proven to be for some, not everyone is on the right track regarding this useful marketing tool called the email. Luckily for you, I took the liberty to compile some information that will be useful to you and even take your business to the next level of growth. Try out these timely hacks, and you will stick to email marketing for the rest of your life in business;
1. Always observe protocol
The law of protocol in business demands that the customer is the boss and they must be treated with due respect for your business to thrive and flourish. You must ask for their permission before invading their space in their inbox. Do this by giving them updates on your products or maybe the use of newsletters may get them to give you their email address.
2. Keep your word
Once the potential clients agree to leave their email address, and you promised to send them weekly updates, do exactly as you promised. Don’t send them twice daily; they will get upset and blacklist you, so you’ll be on the losing end.
3. Be consistent
Be consistent in the messages you send your clients. Mind the content of your messages, careful not to bore them to the extent of reporting your as spam.
4. Send targeted emails
Remember that your list has to appeal to your target audience. How awkward would it be to advertise the latest pair of heels to a man in his mid-forties? This is the perfect recipe for your content to be reported as spam.